Procurement toolkit

Build the case before the call.

Three calculators a CRO uses to defend the line item to their CFO — before they ever talk to sales. Each one is yours, runs on your own numbers, lives at a shareable URL.

Step 01/skill-gap
Diagnose the bleed.
Four things you already know about your team — where deals stall, why they close-lost, how long the cycle is, what objection ends the call. Returns a prioritized skill-drill prescription severity-ranked against the rest of the report. The URL encodes the inputs so the diagnosis is shareable.
Inputs
Stage · Loss reason · Cycle length · Top objection
Output
Prioritized drill prescription + timeline
Open /skill-gap
Step 02/playbook
Design the 30-day pilot.
Three inputs (team size, vertical, objection focus) generate a 30-day pilot plan with week-by-week structure, success criteria, and a fail-fast off-ramp. Same shareable-URL pattern. If you arrived from /skill-gap your objection focus carries over automatically.
Inputs
Team size · Vertical · Objection focus
Output
30-day plan + measurable success criteria
Open /playbook
Step 03/roi
Compute what not running it costs.
Three inputs (rep count, average OTE, current ramp months) and one number a CRO can email to their CFO. Every multiplier in the math is footnoted to published research (Bridge Group SaaS benchmark, HBR ramp-curve study) — no fabricated lift, no vendor wishful thinking.
Inputs
Reps · Average OTE · Current ramp
Output
Annual cost-of-not-training, defensible to the CFO
Open /roi

What this toolkit is not

It is not a sales funnel disguised as calculators. You do not need to leave an email. You can use all three without ever filling out a form. The shareable URL is the artifact — keep it, send it to your CFO, ignore us.
It is not generated by an LLM. Each calculator is a deterministic function — same inputs, same output, every time. No regeneration variance. No hallucinated numbers. Auditable math.
It does not assume Sales Lab is the right answer. The /roi number does not include the cost of Sales Lab. That is on /pricing. Subtract it from the calculator output and you have the net. If the net is negative, do not buy.

When you have the three artifacts

The call is the easy part.

By the time you have a diagnosed bleed, a designed pilot, and a defensible number, the conversation with sales is about scoping, not selling.

Start at the diagnosis Or run the four-minute demo See pricing →

Build the case before the call.

Three calculators a CRO uses to defend the line item to their CFO — before they ever talk to sales. Each one is yours, runs on your own numbers, lives at a shareable URL.

Step 01/skill-gap

Diagnose the bleed.

Four things you already know about your team — where deals stall, why they close-lost, how long the cycle is, what objection ends the call. Returns a prioritized skill-drill prescription severity-ranked against the rest of the report. The URL encodes the inputs so the diagnosis is shareable.

Inputs: Stage · Loss reason · Cycle length · Top objection
Output: Prioritized drill prescription + timeline

Open /skill-gap

Step 02/playbook

Design the 30-day pilot.

Three inputs (team size, vertical, objection focus) generate a 30-day pilot plan with week-by-week structure, success criteria, and a fail-fast off-ramp. Same shareable-URL pattern. If you arrived from /skill-gap your objection focus carries over automatically.

Inputs: Team size · Vertical · Objection focus
Output: 30-day plan + measurable success criteria

Open /playbook

Step 03/roi

Compute what not running it costs.

Three inputs (rep count, average OTE, current ramp months) and one number a CRO can email to their CFO. Every multiplier in the math is footnoted to published research (Bridge Group SaaS benchmark, HBR ramp-curve study) — no fabricated lift, no vendor wishful thinking.

Inputs: Reps · Average OTE · Current ramp
Output: Annual cost-of-not-training, defensible to the CFO

Open /roi

What this toolkit is not

It is not a sales funnel disguised as calculators. You do not need to leave an email. You can use all three without ever filling out a form. The shareable URL is the artifact — keep it, send it to your CFO, ignore us.
It is not generated by an LLM. Each calculator is a deterministic function — same inputs, same output, every time. No regeneration variance. No hallucinated numbers. Auditable math.
It does not assume Sales Lab is the right answer. The /roi number does not include the cost of Sales Lab. That is on /pricing. Subtract it from the calculator output and you have the net. If the net is negative, do not buy.

When you have the three artifacts

The call is the easy part.

By the time you have a diagnosed bleed, a designed pilot, and a defensible number, the conversation with sales is about scoping, not selling.

Start at the diagnosis Or run the four-minute demo See pricing →