Sales Lab · Channels
The rep sends a Loom Tuesday morning. A LinkedIn voice note Wednesday. An iMessage Thursday afternoon. A 4-paragraph email Friday. Each one has its own skill — and its own rubric.
5 dimensions
A 60-second voice note. Warmth + rhythm. The pause before the ask is a feature.
Scores on: hook_first_5s · warmth · rhythm_and_pauses · specificity · cta_clarity
5 dimensions
A connection-request follow-up or a cold InMail. Reference one thing about them; ask for one thing.
Scores on: opener · reference_specificity · ask_clarity · brevity · tone_match
5 dimensions
SDR motion in iMessage. Tight. Fragments. Read receipts as signal. No corporate cadence.
Scores on: hook · brevity · tone_match · read_receipt_strategy · cta_clarity
5 dimensions
WhatsApp threads are deal threads in many markets. Voice notes mixed with text. Different etiquette per country.
Scores on: warmth · context_brevity · cta_clarity · voice_text_balance · tone_match
5 dimensions
A 90-second screenshare with a face card. Hook in the first 7 seconds. End with one specific CTA.
Scores on: hook_first_7s · face_camera_energy · screenshare_clarity · cta_clarity · duration_discipline
5 dimensions
A reply to a real prospect email. Score on what the rep ADDED — not what they restated.
Scores on: hook · cta_clarity · brevity · tone_match · added_value
4 dimensions
An internal customer Slack channel where a deal is being negotiated. Shared context is assumed. Skip preamble.
Scores on: preamble_discipline · cta_clarity · tone_match · thread_context_awareness
4 dimensions
A founder-led community where products get adopted. The rep is one of many; their tone has to fit.
Scores on: community_fit · value_first · cta_clarity · tone_match
4 dimensions
Gen-Z buyers. Three sentences. No links. Emoji discipline.
Scores on: hook · brevity · tone_match · emoji_discipline
How it works
Paste a prospect’s inbound message + your draft response. Upload a Loom or voice-note URL. The lab scores you on the channel’s actual dimensions — Loom hooks ≠ email hooks — and gives you three production-ready variants you could send instead. Same coach view as live calls; different rubric.