The platform
Sales Lab brings practice calls, coaching sessions, custom objection training, manager scorecards, onboarding certifications, live call assistance, post-call analysis, and CRM integrations into one custom AI sales coaching platform. Built around your business. Built for your reps. Built to help managers coach better.
Custom AI sales coach
Every Sales Lab platform is customized to your company. We build your AI coach around your product information, key lines, scripts, objections, buyer types, sales process, and training standards. Your reps are not practicing random scenarios — they train on the conversations they need to win in your market.
Your product, your scripts, your objections, your process — turned into a custom AI coach your reps train on every day.
Voice-based practice calls
Reps practice realistic sales calls with AI virtual prospects that simulate the buyers, objections, and conversations your team faces every day.
A safe place to fail, improve, and repeat before speaking with real prospects.
Coaching sessions
Not every session needs to be a full call. Reps enter coaching mode to work on specific skills — tone, confidence, discovery, objection handling, call control, product knowledge, and closing language.
Custom objection training
Reps practice the exact objections your team hears — price, timing, trust, competitors, internal approval, or “send me more information” — and learn what to say, how to say it, and how to move the conversation forward.
Team scorecards
Managers get visibility into rep performance — scores, strengths, weaknesses, rankings, progress, and improvement over time. Quickly identify who is improving, who is falling behind, and which skills need coaching.
Onboarding certifications
Certify new reps before they begin live calls — tested on product knowledge, call structure, objection handling, tone, confidence, and process adherence.
Train first. Certify second. Go live when ready.
Live call assistance
Sales Lab supports reps during real conversations with live text-based guidance, reminders, objection help, and key talking points. The rep stays in control of the call.
Post-call AI analysis
Sales Lab reviews call recordings, analyzes performance, scores the conversation, and provides feedback for reps and managers — surfacing missed opportunities, strong moments, weak moments, and coaching priorities.
Missed opportunities
Strong moments
Weak moments
Coaching priorities
CRM and calendar integration
Connects with the tools your team already uses — Salesforce, HubSpot, calendar tools, and other CRM systems on request. Your AI coach fits into your existing workflow.