How it works
Sales Lab is not a generic sales training tool. We build your AI sales coach around the way your company actually sells — your scripts, your objections, your product knowledge, your key lines, your buyer types, your process, your standards.
The six-step sequence
From the first onboarding call to live and post-call support, every step is built around the way your company actually sells.
Step 1
We start with an onboarding call with your sales leadership. We learn how your company sells, what reps need to know, where they struggle, and the standards you want them trained against — collecting your offer, product details, scripts, objections, buyer personas, call flow, and training requirements.
Step 2
We build your custom AI sales coach designed around your company's sales process, not generic theory — a training environment that reflects the real conversations reps will face with your prospects.
Step 3
Reps log in and start training — voice-based practice calls with virtual prospects, specific objection drills, or coaching sessions to improve weak areas. Reps train repeatedly without a manager roleplaying every scenario manually.
Step 4
Managers track performance across the team — scores, strengths, weaknesses, rankings, improvement, and certification progress — so they know who needs help, what they need help with, and who is ready for live conversations.
Step 5
For new hires, Sales Lab is part of your onboarding certification process — reps are trained and tested against your standards before handling real prospects. Protect your leads and ramp new reps faster.
Step 6
Sales Lab keeps supporting reps once they take real calls — live text-based guidance during conversations, and recording analysis afterward for performance, scoring, and coaching feedback. Your team improves before, during, and after the call.
Sales Lab gives your company a repeatable way to train, coach, certify, and improve reps using your own sales process.