Sales Lab · Tournaments

Sales practice as a team sport.

Five-person teams. Head-to-head brackets. Cross-company. Once a quarter, a real CRO joins the bracket as the AI buyer. The whole company watches the streaming feed.

Next season opening soon

The first cross-company tournament is forming. Email to get a seed slot.

Formats

· Single-elim — fastest, highest-stakes; default for inaugural seasons.
· Double-elim — gives losers a second chance; better for cohort-development.
· Round-robin — every team plays every other team; runs as a season-long league.

Celebrity buyer round

Once per tournament, a sitting CRO is the AI buyer for one round. Tickets sold to non-competing customers; the winning team gets a private dinner with the celebrity buyer. See /celebrity-buyer.