Sales Lab Live
One day. Five hundred reps in one room. The ten highest-scored reps of the year take the AI buyer on stage, in front of the floor, judged on the same rubric every practice call uses. The first Sales Lab Live is October 2027.
The format
Ten keynotes
Ten talks, no panels. Working founders and CROs only — people who carry a number this quarter, not a conference-circuit badge.
The top-ten battle
The ten highest-scored reps of the year take the AI buyer on stage. It escalates objection difficulty round by round until one rep is left standing.
The closing dinner
Five hundred people in one room — the night the year’s leaderboard stops being a number and becomes a story people retell.
The afternoon battle
The centerpiece of the day, and the reason the leaderboard matters all year. Nothing about it is staged.
Who
The ten highest cumulative scores across the year. The leaderboard you watch all year decides the bracket — no nomination, no committee.
The buyer
The same AI buyer reps train against, turned up. It escalates every round; the final round is harder than any real call in the room.
The judges
Three working CROs score the call live against the public rubric — the identical rubric every practice scorecard uses. No private criteria.
Dates and access
Sponsor inquiries: live@saleslab.cloud
Sales Lab Live
Five minutes. One scenario. One honest scorecard. The rest of your stack reports on what already happened.