For CRO / VP Sales
For the budget holder
Reps miss quota because of skill gaps, not effort. Sales Lab puts a daily live call in front of every rep and compounds the skill curve while the rest of your stack reports on what already happened.
The cost of not training
These are the numbers a CRO can put on a slide. Each one is observable in the Sales Lab tenant on the day the rep takes their first call.
The shape of the argument
A new SDR takes twenty-three real cold calls before muscle memory kicks in. They get those calls in six weeks. Sales Lab compresses that to six days. The board slide is the ramp-curve before and after.
60s
From sign-in to live call. Faster than your LMS loads.
24h
From kickoff to your reps running calls. Not weeks.
10×
Practice reps per week vs traditional roleplay programs.
The argument
Most revenue tools tell you what already happened. The forecast tool counts the deal that slipped. The conversation-intelligence tool transcribes the call the rep already lost. The enablement tool stores the playbook the rep did not read.
Sales Lab is upstream of those tools. It is the rep practicing the call before the call. Every other line item in your stack measures the consequences of the rep being underprepared. Sales Lab is the line item that prevents it.
The CRO who closes a Sales Lab deal does so on one argument: the call that costs your team the most when it goes badly is the call your team should rehearse the most. Today, that call is rehearsed zero times.
“The product compounds while the rest of your stack reports on what already happened.”
What changes
Sales Lab is built around a thirty-day pilot with a sixty-day extension. The rep with the lowest score on day zero and the highest on day thirty is the line on the board slide.
Day 0 · The lowest-scoring rep and the highest-scoring rep run the same scenario. The gap is the board-slide baseline.
Day 14 · Every rep on the team has run the scenario at least three times. Manager-flagged sessions get line-anchored comments.
Day 30 · The bottom rep retakes the day-zero scenario. The gap to the top is the board-slide outcome.
Day 60 · Real-call ingestion pulls the last fourteen days of Gong recordings and rebuilds the unhandled objections as scenarios.
Day 90 · The pilot converts to a production tenant. The cohort that started at day zero is the cohort that defends the budget.
For the rest of your team
Today
Five minutes. One scenario. One honest scorecard. The rest of your stack reports on what already happened.