For CRO / VP Sales
For the budget holder
Sales Lab puts a daily live practice call in front of every rep, then shows managers who improved, where deals get stuck, and what to coach next.
The cost of not training
These are the launch metrics a CRO can show without explaining a new category.
The shape of the argument
The call that costs your team the most when it goes badly is the call your team should practice most often. Sales Lab makes that practice repeatable.
60s
From sign-in to live call. Faster than your LMS loads.
24h
From kickoff to your reps running calls. Not weeks.
10×
Practice reps per week vs traditional roleplay programs.
The argument
Most revenue tools tell you what already happened. The forecast tool counts the deal that slipped. The conversation-intelligence tool transcribes the call the rep already lost. The enablement tool stores the playbook the rep did not read.
Sales Lab is upstream of those tools. It is the rep practicing the call before the call. Every other line item in your stack measures the consequences of the rep being underprepared. Sales Lab is the line item that prevents it.
The CRO who closes a Sales Lab deal does so on one argument: the call that costs your team the most when it goes badly is the call your team should rehearse the most. Today, that call is rehearsed zero times.
“The product compounds while the rest of your stack reports on what already happened.”
What changes
Sales Lab is built around a focused pilot and a clean before-and-after story. You can show where the team started, who improved, and which objections still need work.
Day 0 · The lowest-scoring rep and the highest-scoring rep run the same scenario. The gap is the board-slide baseline.
Day 14 · Every rep on the team has run the scenario at least three times. Manager-flagged sessions get line-anchored comments.
Day 30 · The bottom rep retakes the day-zero scenario. The gap to the top is the board-slide outcome.
Day 60 · Real-call ingestion pulls the last fourteen days of Gong recordings and rebuilds the unhandled objections as scenarios.
Day 90 · The pilot converts to a production tenant. The cohort that started at day zero is the cohort that defends the budget.
For the rest of your team
Today
Five minutes. One scenario. One honest scorecard. The rest of your stack reports on what already happened.
Or build the case first — skill gap, pilot plan, and cost estimate