ROI calculator

The cost of not training.

Three inputs. One number. The math is in the open so your CFO can read it.

Start from a real shape

Reps in scope

The team this would cover.

Average rep OTE

Full on-target earnings, $.

= $180,000

Current ramp (months)

From hire to full-quota productivity.

Annual cost-of-not-training · computed live

$1,350,000

Compressing ramp by 6 months recovers $54,000 per rep, per year. Multiplied across 25 reps.

URL contains your inputs — your CFO sees the same math.

The math

Three equations. No black box.

1 · Ramp-month delta per rep.

Sales Lab compresses ramp to roughly three months via daily live practice. The default current-state of nine months is the Bridge Group 2022 SaaS benchmark. Override either field with what you actually see.

2 · Pre-ramp productivity assumption.

A rep at month two of ramp is conservatively at 40% of full quota attainment — theHarvard Business Review 2018 ramp-curve study. Each ramp month compressed recovers 60% of OTE-equivalent productivity — a lower bound, not a wishful one.

3 · The total.

(current_ramp − 3) × 60% × OTE × rep_count. That is the annual cost-of-not-training your CFO can interrogate. The number does not assume Sales Lab generates revenue your reps would not have generated. It assumes only that reps reach quota faster.

What this calculator does not do

It does not claim Sales Lab makes your reps better salespeople than they were. It claims the reps reach the productivity they would have reached anyway, faster.
It does not include rep attrition savings. Faster ramp correlates with lower attrition (HBR 2018), but compounding both into one number is the kind of math that tanks credibility in a procurement meeting.
It does not include manager time saved. Real, but unquantified — the manager hours absorbed today by one-off roleplay sessions are non-trivial. Out of scope here.
It does not include the cost of Sales Lab. That is on /pricing. Subtract it and you have the net.

Email this URL to your CFO.

Your inputs are encoded in the URL above. Share it; they see your assumptions, your number, and the same math. When you agree on the number, the next step is the call.

Now design the pilot Book a session See what you get →