Sales Lab · Pro sports
Reps notice it for 30 seconds. CROs notice it for the dinner conversation that follows. Brand cost < the cost of one demoed RFP, with longer half-life.
Year 1
A single NBA team — jersey patch. We pick a mid-market team with a great brand story (Memphis or OKC). Inventory cost ≈ $5-8M. We treat it as marketing R&D.
Year 2
Formula 1 small-team garage logo. The CRO demographic skews F1-heavy. One livery race for visibility.
Year 3
UFC corner card + the post-fight microphone. Cost-efficient versus audience reach. The fights happen 40 weeks a year, the corner card always visible.
The constraint
No logo-on-blimp activations. No NFL — too noisy. We’d rather own the brand recall in one sport than be 1 of 40 in another.
Partners
Sports business partners working with category-first brands should email partnerships@saleslab.cloud.